About Lovely Morocco Tours Agency
Lovely Morocco Tours is recognized as one of Morocco’s premier travel companies, proudly established in 2014 and based in the heart of the Sahara Desert. Built on authenticity, passion, and deep local expertise, our company is led by a dedicated professional travel team committed to delivering unforgettable Moroccan experiences with the highest standards of service, comfort, and hospitality.
At the core of our story is our CEO and founder, Saleh, a native of the Sahara Desert who grew up surrounded by its golden dunes and rich Berber traditions. From an early age, he worked as a camel man in the desert, gaining firsthand experience of desert life, nomadic culture, and the challenges and beauty of Morocco’s vast landscapes. His deep connection to his homeland inspired him to pursue higher education, where he studied geology, culture, and languages, further expanding his understanding of Morocco’s natural heritage and diverse civilizations.
After completing his university studies, Saleh transformed his lifelong passion for travel and culture into a professional mission. He became an officially licensed national tour guide in Morocco in 2018, allowing him to share his knowledge and love for his country with travelers from around the world in a professional and meaningful way. His vision led to the creation of Lovely Morocco Tours, a company dedicated to showcasing the true essence of Morocco through authentic, safe, and immersive travel experiences.
Today, our official local team, made up of experienced Berber professionals and travel experts, prides itself on delivering high-quality services, personalized attention, and carefully crafted itineraries. We specialize in private Morocco tours, Sahara Desert adventures, camel trekking experiences, and luxury desert camping under the stars, offering travelers a genuine connection to Morocco’s landscapes and traditions.
We design tailor-made journeys for all types of travelers, including family-friendly Morocco holidays, romantic honeymoon escapes, cultural and imperial city tours, and adventure-filled desert expeditions. Whether exploring Marrakech, Fes, Meknes, and Rabat, or journeying through Casablanca, Tangier, Ouarzazate, Agadir, and the Sahara Desert, every itinerary is customized to match individual preferences and travel goals.
With affordable pricing, reliable private transportation, expert local guides, and handpicked accommodations, Lovely Morocco Tours ensures every journey is seamless, comfortable, and memorable. More than just a travel company, we are storytellers of Morocco, sharing its culture, history, and landscapes with the world through meaningful and unforgettable travel experiences.
Meet your official tour guide in Morocco, business manager, and expert travel planner at Lovely Morocco Tours, where deep-rooted heritage meets professional travel expertise. Leading the company is Saleh, a native of the Sahara Desert and the visionary founder, whose life story is closely connected to Morocco’s desert culture and Berber traditions. He comes from a Berber family from the Sahara Desert of Morocco with more than 17 years of experience in tourism and desert life.
His family once lived a nomadic lifestyle in the heart of the Sahara until he was 8 years old, relying on livestock and selling fossils in the Hassilabied village for their livelihood. Due to limited rainfall and difficult living conditions in the desert, the family eventually transitioned from a nomadic way of life to settling in the Merzouga region, where they joined other nomadic families to build a small community. There, they worked together on farming and digging wells, adapting to a new way of life in the desert environment.
After years of resilience and hard work, changing water conditions made farming difficult once again, leading the family to move to Hassilabied, a village well known for its access to the Merzouga dunes and Sahara camel trekking experiences. In this new chapter, they brought camels and began organizing Sahara camel safaris, introducing travelers to overnight desert experiences and authentic nomadic hospitality. Alongside this journey, Saleh pursued his education while working in tourism, gaining practical experience in organizing Moroccan desert tours and wider travel services across the country.
His passion and dedication eventually led him to establish a local travel company that expanded beyond the Sahara Desert to offer complete Morocco holidays nationwide. He later became an officially licensed national tour guide under the Ministry of Tourism in Morocco. Today, as CEO, business manager, and travel planner of Lovely Morocco Tours, Saleh combines his academic background in geology, culture, and languages with decades of lived desert experience.
Together with an experienced Berber team, he ensures every journey is authentic, well-organized, and deeply connected to Morocco’s landscapes, culture, and traditions, offering travelers unforgettable experiences from the Sahara Desert to every corner of Morocco.
What People Say About Us on Tripadvisor: Testimonial?
Our Philosophy of Traveling as a local team:
“Jobs fill your pocket, but adventures fill your soul.”
“To Travel is to Live.”
“Life is either a daring adventure or nothing at all.”
“Blessed are the curious for they shall have adventures.”
“Take only memories, leave only footprints.”
“Live your life by a compass, not a clock.”
